Founded by Marisela, Villar Strategies Group was born from decades of hands-on government experience and a passion for meaningful change. We are a dedicated team of professionals specializing in strategic government relations, legislative advocacy, and coalition building. Our commitment is to guide businesses and organizations through the intricacies of public policy, ensuring that your voice is heard and your objectives are realized.
Marisela Villar is a seasoned leader with over 25 years of experience in government, community engagement, and the private sector. As Deputy Director for Assembly District 52, she drove policy initiatives, managed stakeholder relationships, and led large-scale programs that uplifted underserved communities. Her private sector experience includes expanding financial access programs at BMG Money and advancing supplier diversity and workforce development at LA Metro. With expertise in public-private partnerships, strategic planning, and education equity, Marisela is committed to creating sustainable, data-driven solutions that bridge policy and business for lasting impact.
Marisela Villar is a dynamic leader with over 25 years of experience spanning government relations, legislative affairs, community engagement, and a tenure in the private sector. She has dedicated her career to fostering equity, strengthening public-private partnerships, and advocating for policies that create lasting social impact.
Previously serving as District Director for Assembly District 52, Marisela oversaw district operations, drove policy initiatives, and cultivated strategic relationships with government agencies, nonprofit organizations, businesses, and community leaders. She has successfully managed large-scale initiatives focused on education, workforce development, and social services—ensuring that historically underserved communities receive the resources and advocacy they deserve. Her ability to navigate complex political landscapes and build consensus has positioned her as a trusted advisor and influential voice in public policy and as a community leader and voice for those who are often the most vulnerable.
Beyond her government service, Marisela brings extensive private sector experience. As Government Relations Director at BMG Money, she played a crucial role in expanding financial access programs for public sector employees, working closely with municipal agencies, labor unions, and corporate stakeholders to implement sustainable financial solutions. Additionally, during her tenure at LA Metro, she spearheaded supplier diversity and workforce development initiatives, fostering relationships between small businesses and public agencies while creating pathways for historically marginalized communities to access career opportunities in transportation and infrastructure.
Marisela’s expertise extends beyond advocacy—she has a proven track record in strategic planning, fiscal management, and operational efficiency. Her experience in both public and private sectors allows her to bridge the gap between policy and business, ensuring that initiatives are both impactful and sustainable. She excels at leveraging data-driven strategies, implementing innovative administrative structures, and utilizing customer relationship management (CRM) tools to enhance efficiency and engagement.
A fierce advocate for education equity, Marisela’s work has been deeply rooted in ensuring all students—regardless of socioeconomic status or immigration background—have access to high-quality educational opportunities. Her personal journey, shaped by her lived experiences navigating different school systems, fuels her passion for accountability and reform in education policy.
Marisela has been recognized for her leadership in diversity, equity, and inclusion, serving as a board member for ALMA and being appointed to the 2020 Democratic National Rules and Standing Committee. Fluent in Spanish, she continues to be a bridge between communities, institutions, and decision-makers, working tirelessly to create pathways for success in both public service and private enterprise.
At Villar Strategies Group, our mission is to empower our clients by transforming complex government landscapes into clear, actionable strategies. Through dedicated partnership and ethical advocacy, we help organizations navigate regulatory challenges, influence legislative outcomes, and build coalitions that drive sustainable success.
We envision a future where every organization, regardless of its size, can confidently engage with the political process. Our goal is to be the trusted leader in government affairs, shaping policies that foster innovation, inclusivity, and lasting progress in communities nationwide.
Integrity: We operate with the highest ethical standards, ensuring transparency and accountability in every engagement we have.
Collaboration: We believe in the power of collective effort and build strong, lasting partnerships with clients and stakeholders alike.
Expertise: With years of experience in government affairs, we leverage in-depth knowledge and strategic insights to deliver results.
Innovation: We continuously adapt and innovate our approaches to meet the evolving challenges of the political landscape.
At Villar Strategies Group, we understand that every challenge is unique. Our approach is simple yet effective:
Listen & Understand: We begin by deeply understanding your organization’s goals, challenges, and the political context in which you operate.
Strategize & Tailor: We craft bespoke strategies that align with your specific needs, ensuring that our solutions are both actionable and impactful.
Advocate & Execute: With clear, targeted plans in hand, we engage directly with policymakers, build strategic coalitions, and advocate actively on your behalf.